Gold has always been a tantalizing allurement for women and men all around the world. Gold jewellery makes for wonderful temptations and continues to make it irresistible to its fans. Gold is timeless adornment that will always be popular despite facing great competition.

People around the world wear gold with great fondness and has also made it a part of their cultural rituals. It has also helped physicians in dealing with many problems related to human anatomy. Due to its qualities and beauty gold jewellery gifts have become a tradition of Indian weddings.

Generations after generations have inherited love in form of these gold inheritance gifts. It has become the pride of families and cultures. Men and women have worn them to exhibit their affluence in the society. But today it has become more than all that. It still is a luxury that can be afforded by few but it is also a way of expressing one’s love and care when presented as gifts.

The gold ornaments have evolved not only in its price but also in its designs. Some of the recent changes in gold are in its shades and tones. Subtle warm hues and matt finish is in fashion. It has been noticed that the conventional shiny yellow gold is going to make a popular return.

Long gold chains in the neck and around the waistline have also become a new trend that is being followed by youngsters and others.

Since the times are changing rapidly and so is our culture, so this invaluable gift of nature is also evolving to meet the needs of the changing people but promising to be in fashion, always.